Case study · Webflow

A Webflow site that actually converts

Migrated from Squarespace. Rebuilt lead capture with Memberships + Logic + Salesforce sync.

Webflow Fintech 4 weeks

Qualified leads / mo

12
58

Client

Lakeside Equity

Duration

4 weeks

The ask. Lakeside Equity had a Squarespace site that wasn't built for regulated financial-services lead capture. They needed Memberships, Salesforce sync, compliance-friendly forms and a complete rebuild of the conversion funnel.

What we did. Full Webflow rebuild with CMS-driven case studies, Memberships for gated resources, Logic flows that route leads by deal size, and a direct Salesforce sync using a purpose-built middleware.

Results in the first month. Qualified leads / month moved from 12 to 58 (+383%). Average session depth doubled. The previous agency had quoted six weeks and hadn't started; Rivet shipped in three.

What continues on retainer. Ongoing Logic tuning, new campaign pages, Salesforce schema alignment as products evolve, and monthly conversion experiments.

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