Case study · Webflow
A Webflow site that actually converts
Migrated from Squarespace. Rebuilt lead capture with Memberships + Logic + Salesforce sync.
Webflow
Fintech 4 weeks
Qualified leads / mo
12
58
Client
Lakeside Equity
Duration
4 weeks
The ask. Lakeside Equity had a Squarespace site that wasn't built for regulated financial-services lead capture. They needed Memberships, Salesforce sync, compliance-friendly forms and a complete rebuild of the conversion funnel.
What we did. Full Webflow rebuild with CMS-driven case studies, Memberships for gated resources, Logic flows that route leads by deal size, and a direct Salesforce sync using a purpose-built middleware.
Results in the first month. Qualified leads / month moved from 12 to 58 (+383%). Average session depth doubled. The previous agency had quoted six weeks and hadn't started; Rivet shipped in three.
What continues on retainer. Ongoing Logic tuning, new campaign pages, Salesforce schema alignment as products evolve, and monthly conversion experiments.
What we did. Full Webflow rebuild with CMS-driven case studies, Memberships for gated resources, Logic flows that route leads by deal size, and a direct Salesforce sync using a purpose-built middleware.
Results in the first month. Qualified leads / month moved from 12 to 58 (+383%). Average session depth doubled. The previous agency had quoted six weeks and hadn't started; Rivet shipped in three.
What continues on retainer. Ongoing Logic tuning, new campaign pages, Salesforce schema alignment as products evolve, and monthly conversion experiments.
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