Case study · WordPress

WooCommerce subscriptions without the bloat

Replaced 14 plugins with a custom block theme + Woo Subscriptions. 60% faster admin.

WordPress Supplements 6 weeks

Admin TTFB

1.8s
0.7s

Client

Boreal Wellness

Duration

6 weeks

The ask. Boreal Wellness had a WooCommerce store held together by 14 plugins, with a 1.8s admin TTFB that made managing subscriptions painful for the small ops team.

What we did. Stripped the plugin stack down to 6 carefully chosen tools. Rebuilt the storefront as a custom block theme, moved subscriptions fully onto WooCommerce Subscriptions with a lightweight frontend wrapper, and introduced object caching via Redis.

Results. Admin TTFB dropped from 1.8s to 0.7s (60% faster). Frontend LCP at the 75th percentile moved from 3.1s to 1.2s. Ops time spent "fixing things before touching orders" dropped from ~4 hours/week to under 30 minutes.

What continues on retainer. Ongoing plugin audits, subscription-flow QA, and a quarterly deep audit covering security, performance and SEO.

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